With experience in channel sales and an intrinsic focus on digital marketing using data analytics, Lara Moro is able to assist developers in creating bespoke sales strategies for their product within a market. Every development is approached with a different strategy- merging channel sales, retail sales and marketing techniques and hacks into an overall detailed, clever and swift strategy.
PROJECT SALES AND MARKETING STRATEGY
PROJECT MARKETING AND SALES STRATEGY
We create bespoke sales strategies to suit a particular product. We assist developers in creating bespoke sales strategies for their product within a market.
DESIGN DEVELOPMENT (DD)
We assist developers in rolling out their marketing to ensure that their spend is wisely used to be effective in end sales.
- Masterplan and property mix
- Marketing material requirements
- Development pricing
- Floor Plan Edits
MARKETING PLAN AND BUDGETS
Whether it be small or large budget, we can put together costs associated with the selling life span of the development and ensure that it is managed to get the most value.
CHANNEL SALES
Having worked in channel sales for several developers, we know which channels to go to sell particular types of developments without developers needing to hire someone full time.
CHANNEL SALE STRATEGY
We look for opportunities to get in early before final plans have been committed to ensure that the stock designed will work for channels. The following aspects can affect the take up of channels in a project:
- Development Mix
- Property Price Ranges
- Location & Development Size
- Commissions paid to agents
DEVELOPMENT PLANS
A developer’s pre-sale requirements for funding and the time and money a developer has to invest in the project launch, channel sales can be beneficial for a development and mean the difference of getting off the ground in a shorter time frame. Each channel will have different needs of property therefore it’s important to get the mix right if a particular volume of sales is required.